How health publisher Verywell is investing in research to become the digital authority on mental health

Digiday 03 May 2021 04:01
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May 3, 2021 by Kayleigh Barber

If 2020 did one positive thing, it lessened the stigmas around mental illness and encouraged people to seek guidance on mental health.

And that’s one trend that might continue: one out of every five Americans said their usage of mental health apps and sites will increase in the coming months, according to a study of 519 participants by research consultancy Reach3 Insights in February. What’s more, nearly half of the younger respondents aged 18 to 34-years-old said they were interested in using mental health apps.

Niche publishers covering the mental health space are feeling the effects of this growing interest. Over the past year, Dotdash’s health and wellness title, Verywell, had 10% growth in unique monthly visitors, bringing its average to 38.5 million uniques per month. Its mental health vertical, Verywell Mind, however, grew by 53% year over year, bringing its average to 7.1 million unique visitors per month, according to Rachel Berman, svp and general manager of Verywell Mind.

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