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Campaign podcast: reshaping of the UK's creative map, plus YouTube on the future of TV

Campaign 16 Oct 2020 12:04

The topics under discussion by Campaign trio Gideon Spanier, Jeremy Lee and Omar Oakes, in the latest Campaign Podcast, include how the pandemic and Brexit are reshaping the UK's creative map, along with Bartle Bogle Hegarty, MediaCom and Tesco's IPA Effectiveness Awards triumph

This week’s show also features an interview with YouTube's UK managing director Ben McOwen Wilson, who discusses the platform's new ad-buying tool Select, brand safety, the rise of competitors, such as TikTok, and YouTube's role in broadcast-media diversity.

Our cover story examines whether the combined impact of Brexit, coronavirus and remote working will curb London’s dominance and could lead to a reshaping of the creative map of the UK. We also look at the latest Power 100, Campaign's annual roll call of top marketers, and discuss the news that Bartle Bogle Hegarty and MediaCom have won the IPA Effectiveness Grand Prix for their role in reviving Tesco's marketing over the last five years.

McOwen Wilson spoke to Campaign shortly after the launch of YouTube Select, a new content platform, which has just been made available for UK advertisers. It is essentially a sequel to Google Preferred, an ad-buying tool the digital titan launched in 2014 to allow marketers to buy ads against the top 5% of YouTube content across different verticals, such as food and comedy.

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YouTubeMcOwen WilsonUKMediaCom
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