Anna Watkins joins Technicolor Creative Studios to drive direct-to-brand work

Campaign 09 Jun 2021 09:35

Technicolor Creative Studios has hired Anna Watkins, former managing director of Verizon Media, as global vice-president of growth and brand partnerships.

Reporting to David Patton, president of brand experience and advertising at Technicolor Creative Studios since 2019, Watkins will be responsible for overseeing MPC and The Mill as the company expands its remit and creative offering globally.

This will involve creating more direct-to-brand partnerships and expanding the sector’s technology-driven creative solutions to include virtual productions, immersive AR and VR experiences, interactive products, 3D brand mascots and digital assets.

The production sector has seen major disruption and change since the pandemic, as advertisers and agencies switched from live shoots to animation and AR and editing remotely because of social distancing and travel restrictions.

“Anna will support the growth of MPC and The Mill’s direct-to-brand offering, in addition to identifying new growth opportunities across the Technicolor Creative Studios, brand experience and advertising division,” Patton, who was previously global president of Y&R and  CEO of Grey Group, said. 

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