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One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)

MarketingProfs 20 Jul 2021 02:00

B2B marketers have tried everything under the sun to improve on-page SEO. Using all the keywords. Writing 5,000-word posts. And then going off-page to promote the post to everyone.

But you're still missing one key ingredient in your on-page SEO optimization: mini-infographics.

With them, your content engages. Without them... not so much.

So what does the engagement for all those long posts of yours, as measured by bounce rates, look like?

Here they are by industry:

bounce rate by industry

Source: The Daily Egg

If your bounce rates are shockingly high, you're not alone.

There is so much content available online. Why should people in the busy B2B sector read your post and not someone else's?

Marketers need to get creative. Don't rely on just text to do your work for you. Start creating visuals—specifically, mini-infographics.

Let me explain why.

How Do Mini-Infographics Improve On-Page SEO?

There is one reason why B2B marketers are struggling to retain audiences with their content. Online users don't want to read that much text. They don't have the time.

In other words, to reduce bounce rates, you need to change your text-to-visual ratio.

  • Use a maximum of 2-3 fonts—and use readable fonts for the body.
  • Keep elements aligned so the visual looks professional.
  • Group elements according to hierarchy or similarities.
  • Icons are your friends; they tell a story in an instant.
  • Use branding elements, such as your logo, colors, and fonts.

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