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Innocent wins Ocean's Crucial Creative Competition

Campaign 30 Jul 2020 08:56

Innocent Drinks has scooped first prize in Ocean Outdoor's Crucial Creative Competition, which launched in May to help galvanise the industry into action as lockdown eased. The campaign, created in-house, wins £500,000 of Ocean ad space.

Whisky brand Monkey Shoulder and online adult toys retailer Lovehoney each won £250,000 of screen space as joint runners-up, with campaigns by their respective agencies OOH Tommy and Brave.

In a tightly fought contest, the judges have also awarded an additional fourth prize to NHS England and MullenLowe London.

The winners were announced today (Thursday) in a live virtual ceremony. The contest replaces the annual Digital Creative Competition, run with Campaign, which has been postponed to 2021.

“The aim of Ocean’s Creative Competition was to help rally advertisers, agencies and communities as Covid-19 begins to ease," Phil Hall, Ocean joint managing director, said. “It was an opportunity for brands and creative minds to create great work that was relevant and positive to help businesses overcome great uncertainty and people to emerge from lockdown with a greater sense of confidence.

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