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With prolonged WFH, fashion brands are rethinking office life

Digiday 14 Sep 2021 04:01
The header image shows people in hazmat suits cleaning a conference room.
September 14, 2021 by Danny Parisi

This article was reported on — and first published by — Digiday sibling Glossy.

While the Collina Strada staff has been back at the brand’s office full-time since the beginning of 2021 — designer Hillary Taymour told Glossy she couldn’t get any good work done from home — many brands are extending their remote work setup to at least the end of the year. Others are planning to allow their employees to work from home on a permanent basis.

Knix, a Canadian underwear brand, has been working almost exclusively remotely and plans to do so for at least the next 12 months, according to founder Joanna Griffiths. In 2020, the company permanently closed its original office located in Toronto. But in 2022, Griffiths is planning to open a new 30,000-square-foot office, which is slightly smaller than its old office, that is more compatible with Knix’s new, remote-friendly work style.

“It’s a blessing for us that we have the time to completely redesign our next office for the way we work now,” Griffiths said. “Our new space is centered around a three-story atrium. You can see what everyone is working on; it’s very spacious and open. We’re building our own innovation lab within it. It’s built for the new way we work.”

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GriffithsKnixJoanna GriffithsKate SpadeJenny Campbell
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