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Stronger appetite for news curation leads to subscription rise at Dennis

What's New in Publishing 23 Feb 2021 09:02

If you ask Julian Thorne of Dennis Publishing why UK subscription revenues are up, he won’t hesitate with the answer. 

“Like many magazine publishers we are seeing continued growth in our print subscription business especially with titles such as The Week and MoneyWeek which are undoubtedly benefiting from the increased appetite for news curation and financial information,” Thorne said in an interview with Magnetic Media UK.

Curation has long been a challenge in our digital age, often cited as one of the compelling features of print magazines. Now, when news and information matter more than ever, getting it from sources you trust is critical. Whether its factual information, financial advice or passion-based content, magazine audiences know what they want. And Dennis is delivering.

“The Week Junior has been our standout performer as it helps parents solve the problem of inspiring and engaging curious kids and at the same time not becoming too addicted to screens,” Thorne adds. “Our latest The Week Junior subscription campaign which includes a free download designed to improve children’s health and wellbeing is working particularly well.”

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ThorneJulian ThorneDennis PublishingMoneyWeekMagnetic Media
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