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Zombies, Man Utd, Network Rail, Kronenbourg: The Drum Content Awards 2019 open for entries

The Drum 13 Jun 2019 09:30
The Drum Content Awards 2019 open for entries

Returning for another year of celebrating the best in modern marketing, The Drum Content Awards is looking for those who have been producing the most effective content marketing strategies over the past year.

2018 saw winners like 23red and Fully Focused for the Always On, So Always Stay off campaign with Network Rail; Qumin’s work with Manchester United on Wake Up the Devil Inside You; ESI Media and Kronenbourg 1664 for A Franc Point of View and Fever’s Rick Grimes vs Grime for Now TV.

The Drum takes a look back at these powerful campaigns.

23red, Fully Focussed and Network Rail: Always On, So Always Stay Off

Electrification of the railway meant there was a need to warn young people of the new and ever-present dangers.

By operating facilitated workshops, 23red, Fully Focussed and Network Rail worked with over 250 young people in schools near danger hotspots to understand why they take risks and co-created a believable story that spoke directly to them.

By bringing to life the Red Devil spirit, Manchester United’s “Wake Up The Devil Inside You” aided in growing the football club’s fanbase in China.

As fans were preparing for season eight of The Walking Dead, NOW TV and Fever decided to bring the world of walkers and grime music together.

Kronenbourg has been on a mission to deliver l’Alsace difference into the heart of British life, standing out in the minds of its ‘striver’ audience.

Get your entries in before 19 July and receive a discounted rate on your application.

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Tags

Manchester United Football ClubKronenbourgNetwork RailFeverRick Grimes
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