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The Green Party launch Social Wall with Better than Paper

News and Insights 10 Jun 2019 04:40

Embrace the power of social to drive awareness and engagement

With continuing uncertainty around our political parties and leadership, the unnerving debate around Brexit, followed by the European elections – that fundamentally the nation was never meant to be participating in – there’s never been a more prevalent time to engage with constituents and share all influencing factors driving the discussion.

Lee Davies, Head of Digital, Green Party commented “Better Than Paper’s social wall allows the Green Party to visually showcase grassroot activity in a highly engaging and dynamic format. It was really easy to set up and integrate within our website and now gives our members a great window into our extensive and engaged community.” 

The Green Party has opted to work with digital publishing technology business Better than Paper to launch a Social Wall to bring together all social channels. Social Wall is a content marketing platform that seamlessly combines all the Green Parties social media interactions in one convenient location.

The product enables brands to drive customer engagement in real-time; helps to improve dwell times, conversions, customer loyalty and trust; and gathers brand owned and customer centric user generated content in one convenient location. The product encourages customers, or constituents in this case, to become brand ambassadors and to amplify authentic endorsement of the Green Party.

Moreover, Social Wall is extremely intuitive and easy-to-use, it is fully customisable allowing you and your business to add your logo and brand identity, it integrates with your existing sites and apps – and it’s accessible anywhere, on any device. It’s becoming increasingly important for brands and in this case, political parties – to utilise their social presence, be that on Twitter, Instagram and YouTube – and to capitalise on the strength of showcasing and curating that content to better communicate and engage.

Ashwin Saddul, managing director and founder, Better than Paper said “This is a particularly exciting time for the business. There’s been a huge amount of interest in our Social Wall product – from sporting / live events and conference organisers, to global brands (cross sector) and international publishers – as it’s proven to really deliver results in real-time environments. A lot of brands heavily rely on social as a means to drive engagement with their audience. In this instance, it will prove extremely beneficial for the Green Party to use our social wall to pull in live streams of content to showcase all activity in one place.”

Putting you in the driving seat – get in touch with the Better than Paper team to find out how you can utilise Social Wall at your next live event. 

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The Green PartyGreen PartiesPaperGreen PartyLee Davies
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