Uber raises prices amid surging demand for rides

Telegraph 11 Nov 2021 12:05

Uber is raising prices in London amid surging demand and a shortfall of drivers.

Fares will climb by 10pc in the capital and by up to 25pc for airport journeys, the taxi company said. Journeys outside London will not be affected.

Users have complained of long wait times and drivers cancelling journeys, with the minicab app struggling to get enough drivers on the road to meet demand. 

Even before the price rise, fares had surged due to Uber’s surge pricing algorithm, which pushes up prices to match demand for rides with supply.

Some users have reported journeys regularly costing more than a black cab ride. The company said the change would make this less frequent.

Although Uber has said it has a record number of drivers in the UK, demand has skyrocketed as the economy reopens. Uber this year said it hoped to hire another 20,000 drivers by the end of the year to return the service to normal.

Thursday’s price rise is the first since 2017. As well as the 10pc increase to base fares, there will be an additional 15pc surcharge for journeys to and from Stansted, Gatwick, Luton and Heathrow airports at peak times, making trips up to 25pc more expensive.

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