Everything I Know About Naming I Learned From 'The Simpsons'

Entrepeneur 15 Oct 2020 01:30
Everything I Know About Naming I Learned From 'The Simpsons'
Image credit: FOX
6 min read
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Gen X has really proven itself this year. In a time of crisis where staying home and bingeing television is the noble course of action, we have shown we can lead. This isn’t an accident. We have been preparing for this our whole lives. 

We had The Simpsons — a treasure trove to mine over and over. And that is exactly what I intend to do here. There is no other cultural artifact so rich in brand names. There isn’t even a second place. The writers are virtuoso namers. While growing up with The Simpsons prepared me for quarantine, it also prepared me for a naming profession I didn’t know existed. 

Here’s some of what I learned about brand names from The Simpsons.

The Winners

In addition to creating dozens and dozens of purposefully bad names, the show gives us a host of good ones, in the process forming categories of names we should consider for real businesses, like these:

Real Word. These names (like Apple and Amazon) work well by providing a rich context of meaning for the company. The names function as metaphors. What is iconic Duff Beer saying? Is it something you drink while sitting on your rear end? The malt liquor company Kingpin says you can call the shots. There is a cola company called Buzz. Can you feel it?

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