The connector: How UTA’s gaming boss is reconciling discrepancies between the attention games attract and the revenue they make

Digiday 24 Nov 2021 05:01
Person gaming
November 24, 2021 by Seb Joseph

If you’re into gaming then chances are you’ve come across Ophir Lupu’s work. No, he’s not a flashy esports player. Nor is he a visionary creative director at one of the top studios. And neither is he a streamer adored by tens of millions of fans.

Lupu is, however, responsible for the fact that you’re seeing and hearing more from all those individuals, whether it’s as you’re watching a Hollywood blockbuster or listening to a podcast. He represents some of the fastest-growing stars in entertainment as the head of United Talent Agency’s (UTA) gaming division where business is on a tear.

So much so that 2021 is shaping up to be a bumper year for the division; among those highlights:

  • Lupu brokered the sale of video game developer Klei Entertainment (Eets series, Shank series) to Tencent.
  • Lupu partnered developer Moon Studios (Ori and the Blind Forest, Ori and the Will of the Wisps) with publishing label Private Division for their next original game franchise, a new action role-playing game.

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