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Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

Campaign 30 Apr 2021 02:59

Publicis Media has been appointed to re-sell Google marketing services for consumer goods and pharma company Reckitt on a global basis.

It is the first major win of its kind for the holding company and sees it holding on to business that has hitherto been flowing to digital marketing specialists like Brainlabs, Croud and Jellyfish.

Since securing Google Marketing Platform reseller status last year, Publicis Media has created a centre of excellence responsible for implementing and operating the full suite of GMP tools for clients. These include Display & Video 360, Search Ads 360, Campaign Manager, Google Analytics 360 and Optimize 360.

Publicis Media has been working for Reckitt since 2010, handling all media planning and buying through Zenith. Its other agencies, which will also have GMP reseller status, are Digitas, Performics, Spark Foundry and Starcom. 

Rival network agencies are GMP partners at differing levels of capability, but only Publicis Media and Dentsu's Merkle are recognised as “sales partners” according to .

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