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Tailify raises £3.7m Series A investment to advance the science of influence

The Drum 07 Apr 2021 03:00
By Drum Network-07 April 2021 16:00pm

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Full service influencer marketing company, Tailify, has secured Series A funding from Guinness Asset Management, supported by its existing investors.

Tailify builds influencer growth programmes for ambitious and globally recognised brands. Mainly, Tailify helps brands select influencers, craft effective strategies and measure the result of that activity. With the help of their AI and behavioural science team, Tailify aims to do better influencer selection and messaging than any human being or agency in the world.

As an early pioneer in influencer marketing, Tailify has designed and managed over 400 influencer growth programmes for brands like Uber, LG, IKEA and agencies like Group M and PHD.

“Over the past few years we’ve been building out a world class team across marketing, psychology research, behavioural science, and data science to pioneer the science of influence," said Didrik Svendsen, CEO and co-founder at Tailify.

The Series A investment follows three years of fast growth, and will help accelerate product development, expand the team and respond to demand for international expansion. As part of the investment, Guinness fund manager, Ashley Abrahams will join the board of directors alongside the existing team.

Ashley Abrahams, fund manager at Guinness Asset Management, said: “Guinness is extremely pleased to be supporting Tailify during this exciting time of growth, expansion, and product development. Tailify has a unique positioning in this fast growing industry. We very much look forward to working with the fantastic team as they embark on the next stage of their growth”.

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TailifyDidrik SvendsenAshley AbrahamsUber
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