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Movers and Shakers: Ogilvy, Saatchi & Saatchi, Waitrose, Atomic, Iris, Landor & Fitch

Campaign 07 Apr 2021 02:54

Michael Frohlich is leaving his role as chief executive of Ogilvy UK to become EMEA chief executive at Interpublic Group PR agency Weber Shandwick, a year after Tim Sutton vacated the role. Ogilvy's EMEA chief executive and chair Paul O'Donnell will take the reins of the UK business while the agency searches for Frohlich's successor. Frohlich served as Ogilvy chief executive as the agency restructured its business from a collection of individual agencies into the Ogilvy One integrated model, in which the business operates as a single entity under a single P&L.

Saatchi & Saatchi has promoted creative director and Bafta-winning filmmaker Franki Goodwin to executive creative director. Reporting to chief creative officer Guillermo Vega, Goodwin will be responsible for leading creative output on the agency’s Direct Line and Deutsche Telekom accounts. The Publicis Groupe agency has also pinched creative duo Jon Farley and Alex Lucas from Adam & Eve/DDB.

Atomic London has reformed its leadership team with the appointment of Katy Sumption as executive creative director and the promotion of head of client services Louise Rudaizky to the new role of managing director. Sumption, a former founding partner of The Elephant Room and creative director of Exposure, will team up with existing executive creative director Dave Henderson to oversee the department. She effectively replaces Atomic co-founder and executive creative director Guy Bradbury, that he is leaving the agency after eight years. Rudaizky joined Atomic in 2019 as head of client services. Before that, she worked at JWT and M&C Saatchi for nearly a decade. Sumption and Rudaizky will report to Atomic chief executive Jon Goulding.

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