What the hell is up with this Essential device?

Tech Crunch 09 Oct 2019 12:01

Essential CEO Andy Rubin has been pretty silent over the past year for, well, lots of reasons — both business and otherwise. The company has struggled to sell devices, reportedly shipping only 88,000 handsets in its first year. On a far more serious note, Rubin has been plagued by reports of inappropriate behavior during his time at Google. A bombshell report from The New York Times highlighted sexual misconduct accusations prior to his receiving a $90 million exit package from the company. 

The former Google executive last used Twitter to state that the story “contains numerous inaccuracies about my employment at Google.” Now, a year later, he’s back on the platform touting a new device. It could be the next Essential handset, or it could be something else entirely.

It’s not the shiny “GEM Colorshift material” on the back that’s caught viewers’ eyes, as much as the “new UI for radically different formfactor.” The closet thing I can think to compare the long, skinny handset to is the new Galaxy Fold when closed. Of course, this has the decided advantage of a full-length screen.

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