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NBCUniversal and Volition Beauty sign multi-year deal to co-create products

Digiday 19 Nov 2020 05:01
publisher beauty
November 19, 2020 by Emma Sandler

This article was reported on — and first published by — Digiday sibling Glossy.

Volition, the crowd-sourced beauty brand, has partnered with NBCUniversal Television and Streaming to co-create products with NBCUniversal talent, opening up a new beauty industry opportunity for influencer- and celebrity-backed products.

The deal, announced Monday, is an undisclosed multi-year agreement with no set cadence for product development. The first product, launched on Nov. 12, is a Yaupon Tea Glow-Awakening Moisturizer, co-developed by Maryse Mizanin, a WWE wrestler and star of USA Network’s “Miz & Mrs” reality show. She has 1.3 million Instagram followers. The next, undisclosed product will launch in the second quarter of 2021. Volition, which sells products through retailers like Sephora and Anthropologie, declined to share its revenue or growth figures. But it has raised $9.35 million in outside capital, according to Pitchbook, including from Unilever Ventures.

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