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The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

Fourth Source 29 Jul 2019 05:39

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019

Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising.

That’s according to Marin Software’s latest State of Digital Advertising 2019 report, which canvassed the views of over 450 B2B and B2C digital marketing professionals in the US and the UK to understand their top priorities, challenges, and opportunities for 2019.

Paid Search Still Dominates Digital Advertising

The study confirmed that paid search remains the dominant digital ad channel, commanding 39% of the total budget, although the playing field is levelling out. Paid social claimed the second-largest share of advertisers’ budgets (18%) despite well-documented struggles with data privacy, followed closely by display (16%).

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