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The 3 Questions That Will Help You Define Your Brand Identity

Entrepeneur 08 Jun 2021 06:00
5 min read
Opinions expressed by Entrepreneur contributors are their own.

What does the word “branding” mean to you and your business? Does it apply to your marketing or sales strategy? But if the intention of marketing is to sell, and the intention of selling is to generate revenue for your business, then what truly is the intention of branding?

Traditionally, when businesses talk about branding, they are referring to the perception of their company from the eyes of the customer or consumer or the feeling the consumer has when experiencing their company. But does that external perception of the company truly mirror the identity that your business is looking to establish for itself?

In truth, the brand of any company should be illustrated by answering the following three questions:

  1. Who is your business trying to help?
  2. What is the biggest problem or challenge that those people have?
  3. How is your business helping those people to solve that problem uniquely?

By answering these fundamental questions, we can unequivocally say that if the intention of marketing is to sell, and the intention of selling is to generate revenue, then the intention of branding is to make sure that your business is selling the right product or service to the right people at the right time in the right way because the connection that branding is making between the company and the consumer is clear.

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