Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week

Marketing Week 02 Dec 2019 12:28

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

Brands need to do more to tackle environmental impact of their products

More than 70% of UK consumers agree that the response from businesses to tackle the environmental damage to our planet is “too little, too late”, with that figure rising to 78% among millennials.

Almost 80% of consumers say they have switched or boycotted buying products in the last year, or are thinking of doing so, due to a brand’s environmental reputation. And almost 90% agree brands need to take more responsibility for the waste their products create and the impact it has on the environment, with 50% “strongly agreeing”.

Plastic is consumers top environmental concern, ranked in the top three by 53% of those questioned. This rises to 58% of women and 60% of those aged 45 to 64.

Source: Kantar UK

Shop prices drop in November

Shop prices fell by 0.5% year on year in November, a widening of the 0.4% decrease experienced in October and below the 12-month average of a 0.1% increase and six-month average of a 0.4% decrease.

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