Publishers, what do you do when ​​search traffic drops? Google answers

What's New in Publishing 21 Jul 2021 10:52

Most drops in organic search traffic can be reversed: Google

Publishers’ organic search traffic from Google keeps fluctuating over time—even without major changes in terms of content—for a variety of reasons. 

It may be because of a core update (like the one Google rolled out this month), or the various algo tweaks the search giant makes regularly (there have been 7 algorithm updates in the last 5 weeks), or maybe… even because of a site’s appearance

A drop in organic search traffic can happen for several reasons, and most of them can be reversed. But it may not be straightforward to understand what exactly happened to your site.

Daniel Waisberg, Search Advocate at Google

Google has now shared the main causes for drops in search traffic, tips for analyzing what is affecting the flow, and what the next steps should be.

To help publishers get an idea of what is affecting the traffic, Google’s Daniel Waisberg has sketched a few examples of drops and what they could potentially mean:

According to Mountain View, these are the five main causes for drops in search traffic:

Publishers can check the queries that are driving traffic to their website(s) to see if they have clear drops in different times of the year. 

This appears to be the first time the company has illustrated how these factors can impact the flow of site visitors, helping publishers better understand what to expect from various search-related issues, how their organic traffic may be impacted, and what to do next.

To further diagnose ranking and impression drops for your site, here’s another helpful resource provided by Google: Why did my site traffic drop?

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