PR agencies cope with change as more brands take PR in-house

Digiday 11 Jan 2019 05:01
Digiday+ Member Article

As more brands build in-house marketing capabilities, PR agencies are grappling with a new market reality as more communications work is done internally.

Compared to in-housing programmatic or media buying, bringing PR in-house is a much easier, not to mention less expensive, of a commitment. There’s also a push away from working with PR firms as they are known for passing even large clients off to greener employees. “Companies have been burned by PR firms a lot,” said a publicist at a PR agency in a Confessions with Digiday this week. “You get a lot of smoke and mirrors and bullshit from agencies.”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.

Continue reading original article...