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DC Thomson launches news apps with Better than Paper allowing readers to personalise content

News and Insights 01 May 2018 10:20

 

A regional publisher has created new mobile phone apps allowing readers to personalise the content they view.

DC Thomson has worked with technology company Better than Paper to develop the apps for three titles – Aberdeen daily the Press & Journal, Dundee daily The Courier and Energy Voice magazine.

Readers can select from a menu of news, sport, lifestyle, business and opinion to ensure their preferred content automatically displays when they open the apps.

Three subscription options are available for users of the app – which allow them either to solely view content through the web, or to access e-editions and receive the title’s print edition.

DC Thomson has previously worked with Better than Paper on developing its digital news aggregation platform Scot News.

The company’s head of digital Kirsten Morrison said: “Better than Paper play a key role in underpinning our publishing operations and helping us deliver unique, digital subscription models across regional titles.

“We are also able to create more compelling value for our readers – enabling us to remain relevant and continue to thrive in the UK regional publishing sector.

“I would recommend Better than Paper to other publishers seeking innovative tech that can give them a competitive edge.”

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