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3 Strategies to Land Big Press If You Are Not a Purple Cow

Entrepeneur 07 Apr 2021 02:00
6 min read
Opinions expressed by Entrepreneur contributors are their own.

Here is a thing about the modern world of media where thousands of channels streaming, writing, uploading, and releasing never-ending streams of content: There is always space for more. More new ideas. More takes on old ideas. More names, more concepts, more experts. 

However, in my experience, many business owners tend to believe that their brand is too small, too fresh, or in some way or other unfit to earn media presence. Seth Godin had us all believe that the only way to cut through the clutter is to build a product that would be so innovative, it would instantly stand out, like a purple cow. 

The good news is that in the modern media world, there is no such thing as brands that are unfit for coverage. There are, however, brands and leaders who don’t yet know how to sell their expertise. If that’s the case, I've got you. At my PR agency, I’ve placed both: international celebrities who were already regular TV personas while I was still in kindergarten, and new names who self-published their first book. 

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