Search

News: IDG Communications acquires Triblio

B2B Marketing 14 Jul 2020 10:33

IDG Communications has acquired account-based marketing Triblio 

Financial details were not disclosed. 

The acquisition brings together account-based marketing, premium content and first party data to deliver unprecedented power for technology. The agreement joins IDG’s global brand, audience reach and deep experience in publishing data and research with Triblio’s ABM platform. The companies will provide the ability for marketers to focus on accounts that the sales departments want to target and influence for buying groups.

IDG and Triblio have been in talks since October of last year. According to CEO of Triblio Andre Yee, he worked with IDG CEO Mohamad Ali to ensure the partnership made sense, not only for them, but for their respective leadership teams as well. 

Andre said: “Walking in for me, I wasn’t sure what to initially expect. They’re a 55 year old tech publishing company, and at first glance, it might seem odd, but the more we thought about it, the more sense it made and we realised there was potential. We have technology but we don’t have the global reach. But they do and when we put that together, we become very powerful."

Continue reading original article...

Tags

TriblioIDGAndre YeeMohamadAliAndre