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Marketing Week Masters awards shortlist: Special Masters

Marketing Week 12 Jun 2019 12:00

Marketing Week Masters 2019

Agency of the Year

Accenture Interactive
AMVBBDO
The&Partnership
VCCP
Mother

Best Use of a Small Budget

Elvie– Pumping. Unplugged – Mother
Lumen
– Sexy Santa Campaign 2018
Royal Museums Greenwich – Space LIVE
Skoda UK – #ThisIsOurTime – PHD, Fuse, Fallon London
Ulster Bank Northern Ireland – Banknote launch

Brand Innovation

Essity – Project Diamond
Huawei – StorySign– FCB Inferno
ShelterBox– No Ordinary Book Club– GOOD Agency
Silentnight– Silentnight Eco Comfort Breathe

Brand of the Year – powered by YouGov

Cadbury
Greggs
Ikea
Nationwide
Netflix

Brand Purpose

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Royal Canin– Delivering on Royal Canin’s brand purpose: Positive Outcomes in the Wellbeing of our Pets – Coast Digital
ellaOne (HRA Pharma)– My Morning After – Dirt and Glory Media 
HSBC UK – We are not an island – JWT 

Customer Experience

HSBC – HSBC.com: Putting our customers first
Mastercard
– Big Group with Mastercard Priceless Cities – Big Group
Transport for London – Hello London

Digital Transformation

Aer Lingus– Taking Dynamic to New Heights –
Battersea Dogs & Cats Home
– Transforming Battersea’s use of digitalHSBC – Transforming HSBC.comLego – Transforming Lego’s approach to digital through a centralised model –

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Fallon LondonViva La VulvaRoyal CaninRoald Dahl Story CompanySkoda UK
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