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5 Essential Steps to Naming Your New Business

Entrepeneur 12 Jan 2021 07:00
5 Essential Steps to Naming Your New Business
Image credit: Westend61 | Getty Images
6 min read
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So you come up with a great idea for a new product, business venture or side hustle. You're ready to take the first step, but you're stuck on finding the right name. Naming can be a daunting task for many people — and it's easy to get stuck trying to find the right one. 

It's important to remember, though, that while names are important, a name won't be great until you make it great. It takes cohesive branding, authentic emotion and a compelling story to turn an ordinary word into a memorable name.

When you create a new name, it won't have the popularity and recognition of established brands — so it may be hard for your name to be accepted right away and considered a "perfect" name. When people hear your brand's name, they'll subconsciously make their own associations with the word. Maybe it reminds them of a bad experience they had, so they might be turned off right away. Or maybe it rouses feelings of nostalgia and they'll feel an instant connection to your brand's name. 

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