“Publishers are innovating in a way that we haven’t seen”: The State of Digital Publishing in 2020 report

What's New in Publishing 20 Nov 2020 08:14

Even before the arrival of the global Covid-19 pandemic, the magazine publishing world was in a period of transition. The shift from digital advertising to reader revenue as a prime monetisation source, as well as the growing adoption of technologies like Artificial Intelligence in content creation and distribution, had already spurred many publishers around the world into reassessing their core business models.

One company that has been tracking all these changes is Kaldor, the owner of the Pugpig publishing platform that powers apps for brands including The Economist and Condé Nast to Hearst Magazines and Tortoise.

Jonny Kaldor, Founder and CEO, Pugpig

At the FIPP Congress in September Jonny presented the findings of the 2020 State of Digital Publishing Market Report, a piece of research that combined data on trends with qualitative interviews with many of the world’s leading media figures.

You can watch the discussion Jonny had with FIPP’s John Schlaefli here.

In this interview, he explains the rationale behind the report, what its main findings were, and how Covid-19 has accelerated many trends in publishing creating new opportunities for publishers.

Another trend that emerged from the interviews, which will come as no surprise, was that almost without exception, publishers’ primary strategic focus over the coming year is subscriber revenue; with news media focusing on retention as their top priority and acquisition second, while consumer media are putting acquisition first (presumably because they are earlier on the reader revenue journey).

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