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ITV launches 'I’m A Celeb' Fortnite experience with John Lewis

Campaign 23 Nov 2021 05:28

Metavision: The campaign started with a preview video from leading Fortnite YouTube creator Ali-A.

ITV has launched an I’m A Celebrity "Castle trials" experience in battle-royale video game Fortnite. 

The I’m A Celebrity... Get Me Out Of Here! castle set has been recreated in-game – via Fortnite Creative, a mode in the game that allows players to design, create and share experiences with other players.

From today (24 November), the ITV experience will allow players to take on their own castle coin challenges and camp trials on their gaming console or PC as the latest series of I'm a Celebrity airs, with updates every week. Players can enter the experience through Fortnite Creative by entering the code "6991-4289-2871" in the "Discover" tab.

The campaign was devised by Metavision, an agency that specialises in the metaverse – a digital reality space. The agency worked in collaboration with Fortnite Creative team 3D Lab, and kickstarted the campaign with a video from leading Fortnite YouTuber Ali-A.

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