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Why businesses must address their video management headache

Fourth Source 30 May 2019 08:00

Over the last decade, the internet has changed the way businesses market themselves. This has resulted in video becoming an integral part of most businesses’ marketing strategy, with research finding that 87% of marketers now use video as a tool. Even SMEs that in the past weren’t creating content online due to budget constraints, now have a relatively cheap way to utilise video and 83% of marketers believe that it gives good ROI. While this is a major driver for its use, there is also huge customer demand, with 87% of consumers revealing that they’d like to see more video from brands in 2019. In addition to its use externally, filmed footage and other visual materials are vital to the way in which organisations share content with their employees.

This has resulted in every company having a growing video management headache owing to an increasing need to store, manage and share content. However, this problem has largely been met with a sense of inertia and little has been done to tackle the issue, and as the amount of collateral enterprises create increases, it is only going to get worse. So, what can enterprises do to overcome the challenges of managing their growing content library?

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