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Three Types of Events That Will Fuel Sales for Your Brand

MarketingProfs 12 Jun 2019 02:00

In our digitally driven world, the human element of your brand can easily get lost. Which is why events can do wonders for your sales—because nothing can replace the rapport built by meeting face-to-face.

If you've never hosted an event, it can be daunting to manage all the logistics. But the effort is well worth the reward. Depending on your brand and positioning, you'll benefit from a certain type of event more than others.

Here are three types of events that can boost sales for your brand.

1. User Conferences

As the name implies, this event gathers users of your product or service for a conference that's centered on your offering or industry. Microsoft Ignite and Salesforce's Dreamforce are top examples of this type of event.

Often, the goal of these events is to promote the sharing of best-practices among your users so that they can get the most out of your product. That deepens and solidifies your user's relationship with both your brand and your product.

User conferences build trust and can have a significant impact on customer retention.

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