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News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

B2B Marketing 20 Jul 2021 01:27

B2B sales and marketing platform, xiQ, has been named a ‘Cool Vendor in Technology Marketing 2021’ by Gartner.

Usman Sheikh, CEO of xiQ said: “It’s a moment of great pride to see xiQ recognized for delivering tangible sales results and being recognized as a sales and marketing technology innovator.”

xiQ enables marketers to add a level of personalisation in ABM programmes using a personality analysis. The platform also curates account news and insights from contacts within each account to support both marketing and sales teams in their ABM initiatives. At the person level, xiQ, leverages the DISC personality analysis to provide SDRs and sellers insights into preferences for communication and selling approaches. 

Usman said: “For example, a report for a chief strategy officer might indicate a dominant personality trait and advise sellers to make the point quickly and be bold and confident. Whereas a report for a CMO may include insights that show an influencing personality that appreciates collaboration. In this example, the report would advise sellers to earn trust before making their point and project politeness and respect versus the bold approach used with the chief strategy officer.”

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