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News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

B2B Marketing 05 Nov 2021 12:23

Acquisitions will bolster the power of Dun & Bradstreet programmes to make it easier for marketers to combine offline and online data to enable personalized B2B marketing and activation around the world.

Dun & Bradstreet, a global provider of business decisioning data and analytics, has announced that it has entered into definitive agreements to acquire Eyeota and NetWise. These acquisitions will extend the company’s position in the B2B online marketing value chain and will build upon its rapidly growing audience solutions business by adding global scale and the online data to power omni-channel marketing around the world.

While the expansive digital world possesses a lot of opportunity for marketers, doubts remain over whether their advertising efforts and media dollars are connecting to the right target audiences online. Knowing the modern marketer needs to create a robust strategy to influence their desired customers across multiple digital touchpoints, this quisition aims to provide data and technology that empowers businesses to confidently identify, reach and engage high propensity B2B audiences for multi-channel marketing campaigns. 

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