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Three Ways to Optimize Your B2B Direct Marketing Program in 2021

MarketingProfs 07 Apr 2021 02:00

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness.

Connecting with your professional audience at their homes rather than in their offices has encouraged marketers to re-examine their strategy and available tactics.

By using a data-first approach to customer retention and the development of an engaging multichannel experiences, you can optimize your B2B direct marketing program to increase conversions and customer retention in today's market.

1. Activate your first-party data

Most marketers would agree that Data is the world's most valuable resource. But the impending demise of third-party cookies and increasing desire for a more personalized buying experience has caused many marketers to take a closer look at the customer insights and behavior metrics available within their own, first-party data sources.

A robust customer relationships management (CRM) program will not only give you a competitive advantage but also allow you to develop more targeted and personalized strategies that will resonate with your audience and protect your investment.

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USPS researchAccenture
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