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How to Become a Leadership Influencer

Entrepeneur 29 Nov 2019 03:00
How to Become a Leadership Influencer
Image credit: Klaus Vedfelt | Getty Images

You’re probably sick of hearing about influencers these days and how all it takes to become one is amassing a relevant social following, whether that’s at a micro-level of a few thousand social followers or fans in the millions. However, marketing yourself to simply gather a large number of followers actually isn’t (or, at least, doesn’t have to be) the misguided quest for superficial Internet stardom it may seem like. Frankly, it’s those questionable connotations that make business executives and leaders more attracted to another, seemingly more professional status; rather than “social influencers,” executives now strive to be “thought leaders."

On the one hand, there can be a massive chasm between the two. The agenda for most “influencers” might just be to tempt you into shopping at a particular boutique, for which they’ll receive compensation or free products themselves (#ad). The job of a “thought leader,” meanwhile, is to create a paradigm shift that earns them respect and  positive reputation. But viewed another way, the line is becoming increasingly blurred. Influencers are more educated and skilled than ever before, while thought leaders have become, in some cases, blatant promoters of their own companies and brands. 

If that first question resonated, you might devise an angle like: "Why This [Insert Author's] Quote Has Helped Me [Insert Lessons or Takeaways]." So, if you picked Abraham Lincoln, it could read: "My Favorite Abraham Lincoln Quote Is a Daily Reminder About Integrity." Or: "This Abraham Lincoln Quote Has Reminded Me About the Importance of Honesty for 19 Years."  

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