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Election 2019: How politicians are waging the marketing war for Number 10

Marketing Week 02 Dec 2019 07:02

As we enter the final phase of fierce electioneering ahead of the general election on 12 December, the political parties are hoping that strident messaging, micro-targeting and mudslinging will help them secure a parliamentary majority.

Election

The 2019 general election has been characterised by controversy, allegations of foul play and widespread disdain for the political class.

From a doctored video of Labour's Brexit Secretary Kier Starmer and the Conservatives’ rebranding their Twitter account to Fact Check UK, to redacted dossiers on the NHS, suppressed documents exposing Russian interference and fears of voter apathy, these are turbulent times for politics.

Amid the wider crisis of trust, social media has taken centre stage and, in particular, the influence Facebook wields over the political debate.

The social network’s decision to call political posts opinion pieces and satire, therefore free from fact-checking, has sparked fury. Whereas Google has banned targeting ads based on a voter’s political leanings and Twitter imposed a global ban on political advertising, Facebook has resolutely refused to walk away from political advertising.

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