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Facebook promotes Nicola Mendelsohn to global advertising chief

Campaign 13 Oct 2021 05:33

Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, will lead the platforms’ Global Business Group, a role left vacant by Carolyn Everson in June. Mendelsohn has been serving as VP of the global business group in an interim capacity since then. 

The new role makes Mendelsohn the top global ad exec at Facebook, responsible for steering client relationships for the platform which rakes in more than 25% of global digital ad expenditures annually, according to eMarketer. In 2020, Facebook made $84 billion in global ad revenue across Facebook, Instagram and WhatsApp.

It is understood Mendelsohn, who is British, will move from London to New York in the new role. Facebook said it will look for a replacement for Mendelsohn in EMEA.

“Since the first day I walked through the door at Facebook eight and a half years ago, I have been so grateful for the opportunity to do work I care about, with colleagues I adore, and partners and clients who inspire me to put our best foot forward on their behalf every day,” Mendelsohn said in a statement. “I believe deeply that our platforms are a force for good, and I see our mission play out in innumerable ways every day.” 

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