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Marketing Just Became Invaluable: A New Revenue Marketing Model for a New World

MarketingProfs 06 Oct 2020 02:00

COVID-19 has opened a new era for marketers. We've always known the power of digital, and we've mastered the strategy, tactics, and technology to harness it. Now, other departments have had to embrace the digital transformation that businesses have been talking about for so long, and those colleagues are turning to us in Marketing to provide guidance.

Even if it is a brave new world for everyone else, for marketers it's another day in the proverbial office.

Now, the digital evolution is resonating across organizations. The pandemic has shifted internal structures and changed relationships with customers, and as a result marketers have become more valuable than ever.

The Shift Inside Organizations: Marketers Become Indispensable in a Digital World

Marketing has often been known as the department that makes PowerPoints and polishes websites. That wasn't ever close to the whole truth, of course, but past company structures—in which Marketing always played second fiddle to Sales—allowed that falsehood to persist.

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McKinsey Company
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