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News: Hotwire acquires McDonald Butler Associates, strengthening position as leading tech communications consultancy

B2B Marketing 27 Apr 2021 09:13

Global tech communications consultancy, Hotwire, has announced that it has acquired McDonald Butler Associates (MBA) – a strategic B2B sales and marketing agency specialising in the technology industry.

Together, Hotwire’s award-winning communications expertise and MBA’s specific sales and marketing expertise will support CMOs with both near-term sales results and long-term brand building. Synergies between the two firms include a strong tech customer base and a heavy investment in insights, strategy, and creative teams to drive integrated communications programmes. In addition to this, the companies also share a number of clients, including Adobe, Citrix and Dell Technologies.

Barbara Bates, Hotwire global CEO, said: “Tech CMOs are under pressure to deliver immediate results today and continue building the brand for the future.

“By adding MBA’s extensive account-based marketing (ABM) and channel marketing experience, Hotwire will deliver a new level of communications programmes designed to build brand reputation, strengthen stakeholder relationships and deliver revenue growth.”

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HotwireGlobal tech communications consultancyMcDonald Butler AssociatesMaeve McDonaldDell Technologies
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