The best and worst Christmas ads: Marketing Week picks

Marketing Week 27 Nov 2019 03:03

Charlotte Rogers, acting features editor

Best: Ikea – ‘Silence the Critics’

Hats off Ikea, you’ve smashed it. Bravo for tapping into that sinking feeling that comes around during the festive period. Yes, you’d love to invite your friends and family over, it’s just that there’s a crack in the wall you’ve been meaning to fix since July, your sofa is battered and now even your ornaments are giving you a hard time about it.

The Swedish flatpack giant’s first Christmas ad, created by Mother, sees a family getting brutally dissed over the state of their home by a panda figurine, a rabbit teapot and even some disgruntled snail-shaped salt and pepper pots. Who knew the best way to impress a hyper-critical T-Rex was to treat yourself to a new rug, sofa, kitchen table and some jazzy curtains? Not me, but it does the trick.

And the message? Let Ikea help you defy “home shame” and get your house “party-ready” by sprucing up your furnishings in time for the festive period. Basically, it’s Ikea’s pitch to save Christmas and I, for one, am all for it.

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