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Cheat Sheet: Why Snap plans to integrate Screenshop as part of it’s hot pursuit of e-commerce

Digiday 08 Apr 2021 04:01
snapchat money
April 8, 2021 by Erika Wheless

In its continuing push into being used as a commerce tool, Snapchat will be integrating the technology of Screenshop, an app that can detect clothing and furniture in screenshots uploaded by users.

The move comes at a time when social media platforms are competing to add e-commerce features and crack the social shopping code. According to The Information, the new feature will be found inside of Snapchat’s Memories, where users can save videos and photos for later. The feature will then direct users to third-party websites in order to complete purchases.

The key details:

  • Snap plans to debut Screenshop integration at its annual developer conference in May
  • Last fall, Snap acquired Craze, the startup behind Screenshop. Last month, Snap also acquired Fit Analytics, a startup developing a way to identify clothing in photos.
  • Craze characterizes the app as a “Shazam for clothes,” and that the app can identify and provide purchase links for 10 million products from over 400 brands such as Saks Fifth Avenue and ASOS. 

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SnapchatScreenshopRalph LaurenRalph LaruenEvan Spiegel
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