The 1-2-3 guide to selling digital products online

Fourth Source 26 Jul 2020 03:59

Online sales are at an all-time high, with B2B ecommerce in the US projected to hit $1.8 trillion by 2023, as per data from Forrester. As ecommerce activities soar, both in the B2B and B2C sectors, it takes a strategic approach for selling subscriptions, premium content, services, apps, downloadable media, and other digital products online in 2020.

Before you set up shop, there are several considerations to keep in mind. The first step is deciding on a product and the correct format for maximized sales. From there, you can begin planning your strategy from all aspects, ranging from branding to SEO. Let me walk you through this process.

What types of digital products can you sell online?

Digital products come in a variety of formats. They can work as evergreen products that serve as passive income, such as PDFs (books and other high-value content), audio (music and audiobooks), plugins, graphic art, photography, and hundreds more.

What’s wonderful about selling digital products is that production is extremely scalable, with a high profit margin. Moreover, other than your time, there isn’t a large capital investment upfront. Once produced, you don’t have to worry about packaging or logistics either, as there is no physical delivery.

The landing page serves as the online equivalent of a store shelf or booth for selling digital products. Next, you’ll need to consider branding.

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