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Content Marketing Operations: Five Essentials for Consistent Success

MarketingProfs 31 Mar 2020 02:00

By now, most marketers understand the massive impact content marketing can have for a business: 55% of marketers say blog content creation is their top inbound marketing priority, according to HubSpot.

But there's more to the content puzzle than just the writing—though no one is going to read a blog or other content that is boring, dry, or otherwise bad. The ability to write great content is a necessary skill, but it's very different from managing a content marketing strategy and program.

When leading the content charge, marketers have plenty to think about: The topics to cover, the keywords to include, the frequency of publishing, and the tone of voice for content all come to mind as obvious considerations.

But one massive part of content marketing that's often not given enough attention goes beyond basic campaigns. It digs into how the content machine runs: It's about the entire content marketing operation.

"Content operations" refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes.

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