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TikTok surges past Facebook in average monthly time spent per user

Campaign 12 Jan 2021 02:26

TikTok users in the UK almost doubled the time they spent using the app last year, from an average of 10.8 hours a month among Android users in 2019 to 19.6 in 2020, according to research from mobile data and analytics company App Annie’s state of mobile report.

The increase resulted in the short-form video-sharing platform overtaking Facebook, which grew its average hours per month from 14.3 to 16.6. TikTok is also well ahead on this measure against Facebook's other three main apps: Instagram, WhatsApp and Facebook Messenger.

The data for other countries shows similar trends, with the average monthly hours spent using TikTok roughly doubling in the US, France and Germany. 

The report, which explores mobile trends across gaming, social network and marketing, found that the total time spent on Android mobiles by users worldwide surged in 2020 to reach 3.5 trillion hours – up 25% from 2019.

"The world has forever changed,” Theodore Krantz, chief executive of App Annie, said. “While people stay at home across the world, we saw mobile habits accelerate by three years."

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