Award-winning brands & agencies: more speakers added at Creative Transformation Festival

The Drum 10 Jun 2021 07:59
June 10, 2021

The Drum’s upcoming virtual event is all about creativity, the thing that elevates a good idea and transforms a great campaign. Find out more about this year’s speakers, who represent household name brands and top-ranked agencies from around the world.

Running from June 14-18, the Creative Transformation Festival is a virtual event that’s almost entirely free to attend, with two exclusive sessions for members of The Drum Plus. With five days of content divided into four big themes, creatives, marketers and agency leaders can watch sessions on creative trends, process and production, media and tech, and ideas and inspiration.

Supporting this international event are speakers from agencies big and small, hailing from Peru, Thailand, Singapore, New York and more, and senior figures from a wide range of brands – from Mondelēz International to Absolut Vodka, Dickies to SK-II.

Frank conversations with creative leaders

Join any of the three sessions to uncover some pandemic-era wisdom:

Other award-winning creatives in attendance include Bow and Arrow; the head of design at RAPP; chief executive officer of TBWA; the creative solutions managers at Talon Outdoor; and the creative director of The Chase.

Whether it’s to clinch a new client account, or get tips from the industry’s most successful brand-agency partnerships, hearing directly from brand marketers is useful for anyone making creative work. Here are a few you’ll hear from at the festival:

Other brand-side experts you can expect to hear from include Xavier White, CSR and innovation marketing manager at Verizon; the Singapore Tourism Board’s assistant chief executive of marketing; Jerry Daykin, EMEA senior media director at GSK; director global connections at Dickies; and the chief marketing officer of Pomelo Fashion.

To help creatives harness all that data and tech at their fingertips, The Drum has brought together speakers from companies that streamline the creative process. After all, crafting a successful campaign is easier with the support of the right tools and channels – for teamwork, social, video campaigns and more.

Videos are everywhere, but they don’t always land with the customer. To help agencies craft effective and meaningful video campaigns, Unruly’s vice-president of insights and solutions Rebecca Waring will be sharing ways to test video content, identify the most engaging scenes, and use data craft messaging that achieves campaign goals.

Hear from the speakers you don’t want to miss

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Creative Transformation FestivalMondelz InternationalTBWATalon OutdoorMatt Murphy
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