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D&AD partners Google to expand Shift night school globally

Campaign 23 Feb 2021 09:02

D&AD has partnered Google to expand Shift, the organisation’s free night school for talent from non-traditional creative backgrounds.

The partnership launches with the new D&AD Shift with Google in London, a programme that will hand participants briefs set by top global brands. The London night school will run from June to September 2021, with a final showcase in November, and applications are now open. 

With Google, this year D&AD Shift is also expanding to Sydney for the first time and will introduce two further cities over the next three years.

The expanded school will include new specialist modules in advertising, digital design, graphic design and production, as well as additional digital training to help democratise access to creative education. 

Later this year D&AD and Google will also launch Shift Agency, a workforce comprising only former and current Shift participants, who will work on real client briefs for brands. 

D&AD launched Shift in 2016 and it takes place each year in London and New York. The 12-week programme includes industry-set briefs, talks and mentorship and is open to creatives who face barriers to access higher education and employment. 

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