4 Ways to Create Deeper Connections With E-Commerce Customers

Entrepeneur 17 Mar 2020 06:30

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4 Ways to Create Deeper Connections With E-Commerce Customers
Image credit: Westend61 | Getty Images

To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the people business. People don’t buy products. They look for solutions to their problems and answers to their questions. They look for ways to be better versions of themselves. They look for ways to help make the world a better place. 

Today, e-commerce is not transactional, but relational. You can’t win by simply creating products and launching an online store. If you want to win, you have to be willing to humanize your business and develop deeper connections with the people you know your products can help.

Here are five ways to build stronger, more meaningful relationships with your e-commerce customers in the months and years ahead.

1. Build community alongside your products

The e-commerce brands that thrive today are the ones that create and support an authentic community around their business, products and customers. It’s never been easier to spin up an e-commerce store, find manufacturers, build a brand that looks like all the other brands. So how do you compete? How do you build something sustainable that cuts through all the noise? It all comes down to the community you build for people.

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