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German publishers sell paid content worth more than €700m a year

What's New in Publishing 12 Jan 2021 08:05

Each year in its #1 issue, published at the beginning of January, pv digest estimates the turnover German publishers generate by selling their paid digital products.

The €-figures are based upon gross consumer prices (incl. taxes). The data claims to represent the total of paid-for digital B2C-journalism. That is primarily the digital products of newspaper and magazine publishers but also some digital only publications (when it comes to pure digital publishers with reader revenue models, Germany is a developing country at best, though).

Sources for this analysis are data from IVW (the German audit bureau of circulations), other publicly available figures and behind the scenes research by pv digest. Current price data is researched by pv digest.

€700m per year is a run rate. It represents the extrapolation of current figures to a timespan of 12 months. 12 months ago, this figure stood at €527m. So the paid content-revenues of German publishers have risen +33% in the last year. That’s about the same growth rate as from 2019 to 2020 and considerably higher than in the years 2014-2019.

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1IVWGerman audit bureau of circulationsGermany
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