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With employee wellness top of mind, more companies push fitness programs as the hybrid return to the office begins

Digiday 21 Jul 2021 04:01
office workout
July 21, 2021 by Tony Case

With the return to the office at hand, more companies are making the wellness of their people a priority — and that includes physical fitness. 

Now, some employees have a high-profile workout buddy to help keep them on course. Wayfair, Samsung, SAP, Accenture Interactive and Sky are among the companies joining Peloton’s new Corporate Wellness program, which provides employees access to the Peloton app and exclusive benefits on its connected fitness products to support team building and healthy habits.

“We heard from partners that they need flexible employee wellness solutions that can meet the evolving demands of a modern workforce,” said Cassidy Rouse, global general manager of Peloton Corporate Wellness. “Whether you’re at home, on the road, or in the office, you should be able to access the physical or mental exercise that fits your schedule, and even team up with a coworker to motivate each other.”

Some companies have gone as far as to create dedicated studios equipped with the sleek bikes and technology the brand is known for, but perhaps the timeliest feature of the new program is its portability, considering employers’ embrace of hybrid work arrangements. “We spent a lot of time asking, What does the future of work look like?” said Rouse. “Everyone agrees that it’s more flexible and more dynamic. Organizations need wellness benefits that meet the needs of employees where they are.”

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Cassidy RousePeloton Corporate WellnessDan HealeyFitbit
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