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The future of shopping is on smartphones. This Black Friday proved it.

Mashable 01 Dec 2019 03:51
Black Friday shoppers broke sales records this year, with a total of $2.9 billion of all ecommerce purchases taking place on smartphones.
Black Friday shoppers broke sales records this year, with a total of $2.9 billion of all ecommerce purchases taking place on smartphones.
Image: George Frey/Getty Images

If you noticed shorter lines outside of Walmart and Best Buy this Black Friday, it wasn’t because people weren’t shopping. They were just doing it from their smartphones.

According to a holiday shopping report by Adobe, Black Friday 2019 saw a total of $7.4 billion in online sales. A whopping $2.9 billion came from consumers making purchases on their smartphones, making Black Friday the biggest U.S. mobile shopping day ever.

Smartphone purchases made up 39 percent of all ecommerce sales, a 21 percent increase over last year. 

“Black Friday broke mobile shopping records with $2.9 billion spent through smartphones alone,” said Adobe Digital Insights Head and Principal Analyst Taylor Schreiner in a statement. “With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line. Even when shoppers went to stores, they were now buying nearly 41 percent more online before going to the store to pick up.” 

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